Advertisers as Agents for Change in Health and Risk Messaging
Michael Mackert and Marie Guadagno
Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ...
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Cybervetting
Brenda L. Berkelaar and Millie Harrison
Broadly speaking, cybervetting can be described as the acquisition and use of online information to evaluate the suitability of an individual or organization for a particular role. When ...
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Defining “TV-Like” Content in a Multimedia Era
Marko Ala-Fossi
In the European Union, “television-like” is a legal concept, introduced in 2007 as a part of a political compromise over the scope of the new Audiovisual Media Services Directive (AVMSD). ...
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Drone Journalism, Privacy Law, and Journalism Ethics
Courtney Barclay and Kearston Wesner
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article.
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Information Visibility
Brenda L. Berkelaar and Millie A. Harrison
Information visibility refers to the degree to which information is available and accessible. Availability focuses on whether people could acquire particular information if ...
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Internet Neutrality
Maria Löblich
Internet neutrality—usually net(work) neutrality—encompasses the idea that all data packets that circulate on the Internet should be treated equally, without discriminating between users, ...
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Media Literacy as a Consideration in Health and Risk Message Design
Yvonnes Chen and Joseph Erba
Media literacy describes the ability to access, analyze, evaluate, and produce media messages. As media messages can influence audiences’ attitudes and behaviors toward various topics, ...
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Mobile Health and Exposures to Health and Risk Messages
Jessica Fitts Willoughby
People who communicate health and risk information are often trying to determine new and innovative ways to reach members of their target audience. Because of the nearly ubiquitous use of ...
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Public Pedagogy and Manufactured Identities in the Age of the Selfie Culture
Henry A. Giroux
Education in society occurs across both formal and informal spheres of communication exchange. It extends from schools to diverse cultural apparatuses such as the mainstream media, ...
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Social Media for Healthcare Communication
S. Anne Moorhead
Social media used for communication purposes within healthcare contexts is increasing and becoming more acceptable. The users of social media for healthcare communication include members ...
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