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Active Involvement Interventions in Health and Risk Messaging  

Kathryn Greene, Smita C. Banerjee, Anne E. Ray, and Michael L. Hecht

Results of national epidemiologic surveys indicate that substance use rates among adolescents remain relatively steady or even show slight declines; however, some substance use rates, such ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Big Data’s Role in Health and Risk Messaging  

Bradford William Hesse

The presence of large-scale data systems can be felt, consciously or not, in almost every facet of modern life, whether through the simple act of selecting travel options online, ... More

Communities of Practice in Health and Risk Messaging  

Nicola Andrew

A community of practice (CoP) situated in a health and risk context is an approach to collaboration among members that promotes learning and development. In a CoP, individuals come ... More

Cultivation in Health and Risk Messaging  

Mohan Jyoti Dutta, Satveer Kaur-Gill, and Naomi Tan

Cultivation theory examines the effects of the media, mainly television on viewer perception over an extended period of time. Television is seen by people throughout the globe, with many ... More

Deaf or Hard of Hearing Message Recipient Sociodemographic Characteristics  

Michael McKee

Hearing loss is common, with approximately 17% of the population reporting some degree of a hearing deficit. Hearing loss has profound impacts on health literacy, health information ... More

Immersive Virtual Environments, Avatars, and Agents for Health  

Sun Joo (Grace) Ahn and Jesse Fox

Online publication date:
Jun 2017
Immersive virtual environments (IVEs) are systems comprised of digital devices that simulate multiple layers of sensory information so that users experience sight, sound, and even touch ... More

Location-Based Ads and Exposure to Health and Risk Messages  

Jonathan van 't Riet, Jorinde Spook, Paul E. Ketelaar, and Arief Huhn

Many of us use smartphones, and many smartphones are equipped with the Global Positioning System (GPS). This enables health promoters to send us messages on specific locations where ... More

Media Literacy as a Consideration in Health and Risk Message Design  

Yvonnes Chen and Joseph Erba

Media literacy describes the ability to access, analyze, evaluate, and produce media messages. As media messages can influence audiences’ attitudes and behaviors toward various topics, ... More

Message Tailoring in Health and Risk Messaging  

Mia Liza A. Lustria

In today’s saturated media environment, it is incumbent for designers of health education materials to find more effective and efficient ways of capturing the attention of the public, ... More

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