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A Case Study of Sesame Workshop’s Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact  

Dina L. G. Borzekowski

The Cleaner, Happier, Healthier hygiene intervention was developed and tested in 2013, featuring the Sesame Workshop characters. Through broadcast television, four public service ... More

Appeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging  

Shawn Meghan Burn

Bystander intervention is a form of helping that occurs when onlookers intercede to provide direct or indirect aid to a victim. When bystanders step in to prevent or reduce harm to others, ... More

Communicating about Genes, Health, and Risk  

Roxanne L. Parrott, Amber K. Worthington, Rachel A. Smith, and Amy E. Chadwick

The public, including lay members who have no personal or familial experience with genetic testing or diagnosis, as well as individuals who have had such experiences, face many intrinsic ... More

Communicating Religious Identities  

Renate Ysseldyk

Religion encompasses many forms of communication: between groups, within groups, and with God (or other deities). Such communication can be especially powerful when group members highly ... More

Communication, Aging, and Culture  

Robert M. McCann

Research into age and culture strongly suggests that people of different adult generations, regardless of culture, typically regard others and act in ways that display bias in favor of ... More

Communities of Practice in Health and Risk Messaging  

Nicola Andrew

A community of practice (CoP) situated in a health and risk context is an approach to collaboration among members that promotes learning and development. In a CoP, individuals come ... More

Counterfactuals in Health and Risk Messaging  

Irina A. Iles and Xiaoli Nan

Counterfactual thinking is the process of mentally undoing the outcome of an event by imagining alternate antecedent states. For example, one might think that if they had given up smoking ... More

Creating Authentic and Lasting Community Relationships to Enhance Awareness and Understanding of Cancer Research  

Linda Fleisher, Evelyn González, and Armenta Washington

Building and sustaining relationships fundamentally requires mutual trust based on authentic and reciprocal communication. Successful academic and community partnerships require a deep ... More

A Culture-Centered Approach to Health and Risk Communication  

Mohan Jyoti Dutta

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Ethical Issues and Considerations in Health and Risk Message Design  

Nurit Guttman

The design and dissemination of health and risk messages invariably involves moral and ethical issues. The choice of the topics, the focus on particular recommended practices, the choice ... More

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