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Ambiguity Intolerance Considerations when Designing Health and Risk Messages  

Adrian Furnham

The concept of ambiguity tolerance (TA), variously called Uncertainty Avoidance, Ambiguity Avoidance, or Intolerance, can be traced back nearly 70 years. It has been investigated by many ... More

Limited English Proficiency as a Consideration When Designing Health and Risk Messages  

Maricel G. Santos, Holly E. Jacobson, and Suzanne Manneh

For many decades, the field of risk messaging design, situated within a broader sphere of public health communication efforts, has endeavored to improve its response to the needs of U.S. ... More

Memory for Media Content in Health Communication  

Soyoon Kim and Brian G. Southwell

Typical discussion about the success of mediated health communication campaigns focuses on the direct and indirect links between remembered campaign exposure and outcomes; yet, what ... More

Message Recipient Psychological Characteristics: Incurious and Curious Motives to Learn about Health Risks  

Jordan Litman

Successfully conveying information about the risk of potential threats to an individual’s physical and mental health is a serious challenge for healthcare practitioners. Adding to the ... More

Metaphor in Health and Risk Communication  

Pradeep Sopory

Metaphor equates two concepts or domains of concepts in an A is B form, such that a comparison is implied between the two parts leading to a transfer of features typically associated with ... More

Mood’s Role in Selective Exposure to Health and Risk Information  

Melissa J. Robinson and Silvia Knobloch-Westerwick

In today’s media-saturated environment, individuals may be exposed to hundreds of media messages on a wide variety of topics each day. It is impossible for individuals to attend to every ... More

Narratives in Health and Risk Messaging  

Julie Volkman

In health and risk communication, evidence is a message feature that can add credibility, realism, and legitimacy to health and risk messages. Evidence is usually defined into two types: ... More

Rhetorical Approaches to Health and Medicine  

Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly ... More

Rhetorical Dimensions of “Active Shooter” Training Messages  

Bradley A. Serber and Rosa A. Eberly

Mass public shootings in the United States have generated increasingly urgent efforts to understand and prevent active shooter scenarios. After the Columbine High School shooting in 1999, ... More

Simultaneous and Successive Emotion Experiences and Health and Risk Messaging  

Andrea Kloss and Anne Bartsch

Emotions are an important part of how audiences connect with health and risk messages. Feelings such as fear, anger, joy, or empathy are not just byproducts of information processing, but ... More

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