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Campaign Evaluation in Health and Risk Messaging  

Evan K. Perrault

Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication ... More

Media Literacy as a Consideration in Health and Risk Message Design  

Yvonnes Chen and Joseph Erba

Media literacy describes the ability to access, analyze, evaluate, and produce media messages. As media messages can influence audiences’ attitudes and behaviors toward various topics, ... More

Presumed Media Influence in Health and Risk Messaging  

Shirley S. Ho and Andrew Z. H. Yee

Health communication research has often focused on how features of persuasive health messages can directly influence the intended target audience of the messages. However, scholars ... More

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