The Oxford Research Encyclopedia of Communication is now available via subscription. Visit About to learn more, meet the editorial board, or learn how to subscribe.

Dismiss

You are looking at  1-8 of 8 articles  for:

  • Communication and Technology x
  • Mass Communication x
Clear All

View:

The ABCs of Media and Children: Attention, Behavior, and Comprehension  

Ellen A. Wartella, Alexis R. Lauricella, Leanne Beaudoin-Ryan, and Drew P. Cingel

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

A Case Study: Targeting the Stop.Think.Connect. Cybersecurity Campaign to University Campuses  

Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil

University students, faculty, and staff are among those most vulnerable to cybersecurity risks due to their reliance on modern technologies, the nature of their online activities, and the ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Cultivation in Health and Risk Messaging  

Mohan Jyoti Dutta, Satveer Kaur-Gill, and Naomi Tan

Cultivation theory examines the effects of the media, mainly television on viewer perception over an extended period of time. Television is seen by people throughout the globe, with many ... More

Identity and Online Groups  

Marko Siitonen

Questions related to identity have been central to discussions on online communication since the dawn of the Internet. One of the positions advocated by early Internet pioneers and ... More

Message Tailoring in Health and Risk Messaging  

Mia Liza A. Lustria

In today’s saturated media environment, it is incumbent for designers of health education materials to find more effective and efficient ways of capturing the attention of the public, ... More

Source Credibility, Expertise, and Trust in Health and Risk Messaging  

Kristin Page Hocevar, Miriam Metzger, and Andrew J. Flanagin

Our understanding and perceptions of source credibility significantly drive how we process health and risk messages, and may also influence relevant behaviors. Source credibility is ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

View: