The ORE of Communication will be available for subscription in late September. Speak to your Oxford representative or contact us to find out more.

Dismiss

You are looking at  11-20 of 273 articles

View:

Anticipated Regret  

Marcel Zeelenberg

Online publication date:
May 2017
Regret is the prototypical decision related emotion. It is felt when the outcome of a non-chosen alternative is better than the outcomes obtained. Regret is a functional emotion that helps ... More

Antonio Gramsci and Communication  

Marco Briziarelli and Eric Karikari

Online publication date:
Nov 2016
The strong affinity between the work of Antonio Gramsci and communication is based on several Gramscian communication-related themes and particular modes of his thought that significantly ... More

Appeals to Morality in Health and Risk Messaging  

Ann Miller

Online publication date:
Jan 2017
Many health- and risk-related behaviors have moral implications. Most obvious are altruistic behaviors like blood donation. However, issues related to promoting the wellbeing of friends ... More

Appeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging  

Shawn Meghan Burn

Bystander intervention is a form of helping that occurs when onlookers intercede to provide direct or indirect aid to a victim. When bystanders step in to prevent or reduce harm to others, ... More

Argument Quality and Strength in Health and Risk Messaging  

Hans Hoeken

Online publication date:
Jan 2017
In an ideal world, people would adopt a positive attitude toward a healthy lifestyle as a result of carefully considering relevant and strong arguments. Attitudes based upon such ... More

Audience Segmentation Techniques  

Rachel A. Smith

A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

The Baltic Countries  

Martin Ehala

The focus of intergroup communication research in the Baltic countries is on interethnic relations. All three countries have Russian-speaking urban minorities whose process of integration ... More

Behavioral Journalism in Health and Risk Messaging  

Alfred McAlister

Behavioral journalism is a term used to describe a theory-based health communication messaging strategy that is based on conveying “role model stories” about real people and ... More

Big Data and Communication Research  

Ralph Schroeder

Online publication date:
Nov 2016
Communication research has recently had an influx of groundbreaking findings based on big data. Examples include not only analyses of Twitter, Wikipedia, and Facebook, but also of search ... More

Big Data’s Role in Health and Risk Messaging  

Bradford William Hesse

The presence of large-scale data systems can be felt, consciously or not, in almost every facet of modern life, whether through the simple act of selecting travel options online, ... More

View: