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Persuasive Health Message Design  

Nancy Grant Harrington

Online publication date:
Jun 2016
The study of persuasive health messages—their design, dissemination, and impact—is ubiquitous in the communication discipline. Words, sounds, and images—alone or in combination—can move ... More

Popular Media and Exposure to Health and Risk Messages  

Kimberly N. Kline

Popular media are a source of information, a powerful socializing agent, and generate sociopolitical and sociocultural meanings that impinge on health promotion and/or disease prevention ... More

Presumed Media Influence in Health and Risk Messaging  

Shirley S. Ho and Andrew Z. H. Yee

Health communication research has often focused on how features of persuasive health messages can directly influence the intended target audience of the messages. However, scholars ... More

Representations of Native Americans in the Mass Media  

Casey Ryan Kelly

Online publication date:
Feb 2017
The historical construction of Indian in American popular culture poses serious challenges for conducting research about representations of indigenous culture, identity, and politics. ... More

Resistance Induction in Health and Risk Messaging  

Marieke L. Fransen and Saar Mollen

During the past few decades we have witnessed increased academic attention on resistance to persuasion. This comes as no surprise, as people are often persuaded by external forces when ... More

Source Credibility, Expertise, and Trust in Health and Risk Messaging  

Kristin Hocevar, Miriam Metzger, and Andrew J. Flanagin

Our understanding and perceptions of source credibility significantly drive how we process health and risk messages, and may also influence relevant behaviors. Source credibility is ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

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