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Rhetorical Approaches to Health and Medicine  

Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly ... More

Rhetorical Dimensions of “Active Shooter” Training Messages  

Bradley A. Serber and Rosa A. Eberly

Mass public shootings in the United States have generated increasingly urgent efforts to understand and prevent active shooter scenarios. After the Columbine High School shooting in 1999, ... More

Rhetorical Invention  

John Arthos

Online publication date:
Feb 2017
Rhetorical invention is both a practice and its teaching—the capacity to create effective communication, and the instruction in this capacity. Teachers of rhetoric have provided over time ... More

Rhetorical Judgment  

John Arthos

Online publication date:
Jan 2017
Rhetorical judgment is a syncretic term that marries the classical concepts of prudence and rhetoric, and suggests their mutual interdependence. The traditions of rhetoric and prudence ... More

The Rhetoric of Style  

Barry Brummett

Online publication date:
Apr 2016
Style is in the traditional canon of rhetoric and means the manipulation of language for rhetorical effect. Historically, eras that emphasized style in rhetoric also tended to regard ... More

Science and Communication  

Celeste M. Condit and L. Bruce Railsback

Whether understood as a set of procedures, statements, or institutions, the scope and character of science has changed through time and area of investigation. The prominent current ... More

Theories of Economic Justice in the Rhetorical Tradition  

Catherine Chaput and Joshua S. Hanan

Depending on how you approach it, economic justice is either an extremely old intellectual tradition or a relatively new one. From the first perspective, economic justice is part and ... More

Types of Explanations in Health and Risk Messaging  

Katherine E. Rowan

Explanations designed to teach, rather than to support scientific claims in scholarly works, are essential in health and risk communication. Patients explain why they think their symptoms ... More

Using Quotations in Health and Risk Message Design  

Rhonda Gibson

Quotations, something that a person says or writes that is then used by someone else in another setting, have long been a staple of news stories. Reporters use quotations—both direct and ... More

Visual Rhetoric  

Zazil Reyes García

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. The ... More

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