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Verbal Communication Styles and Culture  

Meina Liu

Online publication date:
Nov 2016
A communication style is the way people communicate with others, verbally and nonverbally. It combines both language and nonverbal cues and is the meta-message that dictates how listeners ... More

Video Games and Gaming: Reaching Audiences With Health and Risk Messages  

Anthony M. Limperos

Online publication date:
Jun 2017
Video games are a very popular form of entertainment media and have been the subject of much debate since their meteoric rise to popularity in the 1980s. Similar to the criticisms ... More

Video-Mediated Communication  

Sean Rintel

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

Vision and Promoting Health  

Marla L. Moon

A visual impairment can affect cognitive, emotional, neurological, and physical development. Visual impairment impairs reading speed and comprehension, and is often mistaken for a learning ... More

Visual Rhetoric  

Zazil Reyes García

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. The ... More

Visual Rhetoric and Semiotic  

Marcel Danesi

Online publication date:
May 2017
Visual Rhetoric (VR) is a field of inquiry aiming to analyze all kinds of visual images and texts as rhetorical structures. VR is an offshoot of both visual semiotics, or the study of the ... More

Vitality Theory  

Benjamin King Smith, Martin Ehala, and Howard Giles

Online publication date:
Jul 2017
Group vitality is a widely invoked construct in the study of minority language maintenance and interethnic relations. Per the original framework introduced 40 years ago, the more vitality ... More

Williams, Raymond  

Jim McGuigan

Online publication date:
Apr 2017
Raymond Williams (1921–1988) is often cited as one of the founders of the interdisciplinary field of education and research known as cultural studies (CS). To be more specific, he ... More

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