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Public Relations in Health and Risk Communication  

John Lynch

Online publication date:
Jan 2017
Research on public relations (PR) in health and risk message design and processing is a small but persistent area of publication within the broader fields of science/health journalism, ... More

Publics Approaches to Health and Risk Message Design and Processing  

James E. Grunig and Jeong-Nam Kim

Online publication date:
May 2017
The concept of publics and related notions such as receivers, audiences, stakeholders, mass, markets, target groups, and the public sphere are central to any discussion of formal ... More

Public Service Announcements and Exposure to Health and Risk Messages  

William DeJong

Public service announcements (PSAs) emerged after World War II in the United States as a promising strategy for increasing awareness of important social issues and changing beliefs, ... More

Qualitative Methods in Intergroup Communication  

Maggie J. Pitts

Online publication date:
Sep 2017
A researcher’s methodological approach is guided by his or her orientation toward three major philosophical assumptions: epistemological assumptions (i.e., what the nature of truth or ... More

Race and Ethnicity in U.S. Media Content and Effects  

Dana Mastro

Research empirically investigating the influence of media exposure on issues of race and ethnicity has long documented that media use meaningfully impacts the cognitions, emotions, and ... More

Race, Gender, Class, and Sexuality  

Patricia S. Parker, Jing Jiang, Courtney L. McCluney, and Verónica Caridad Rabelo

Difference in human experience can be parsed in a variety of ways and it is this parsing that provides the entry point to our discussion of “race,” “gender,” “class,” and “sexuality” as ... More

Race, Nationalism, and Transnationalism  

Myra Washington and Kent A. Ono

Race is important within U.S. society and globally. However, race also plays a significant role in communication, and research on its influence cuts across every conceivable area of the ... More

Reasoned Action As an Approach to Understanding and Predicting Health Message Outcomes  

Marco Yzer

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of ... More

Recruiting Opinion Leaders for the United Kingdom ASSIST Programme  

Jo Holliday, Suzanne Audrey, Rona Campbell, and Laurence Moore

Addictive behaviors with detrimental outcomes can quickly become embedded in daily life. It therefore remains a priority to prevent or modify these health behaviors early in the life ... More

Refugees and Diasporas  

Tenzin Dorjee

Online publication date:
Jul 2017
Refugees and diasporas are part and parcel of today’s accelerating global diversity and domestic diversity changes that we encounter in social interactions. These terms conjure up images ... More

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