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You are looking at  21-30 of 350 articles

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Argument Quality and Strength in Health and Risk Messaging  

Hans Hoeken

Online publication date:
Jan 2017
In an ideal world, people would adopt a positive attitude toward a healthy lifestyle as a result of carefully considering relevant and strong arguments. Attitudes based upon such ... More

Audience Segmentation Techniques  

Rachel A. Smith

A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

Behavioral Indicators of Discrimination in Social Interactions  

Abigail R. Corrington, Mikki Hebl, and Jo-Ann Tsang

Online publication date:
Sep 2017
A growing number of studies are utilizing different sorts of behavioral indicators as measures of prejudice and discrimination. Although there are few foolproof behavioral indicators of ... More

Behavioral Journalism in Health and Risk Messaging  

Alfred McAlister

Behavioral journalism is a term used to describe a theory-based health communication messaging strategy that is based on conveying “role model stories” about real people and ... More

Big Data and Communication Research  

Ralph Schroeder

Online publication date:
Nov 2016
Communication research has recently had an influx of groundbreaking findings based on big data. Examples include not only analyses of Twitter, Wikipedia, and Facebook, but also of search ... More

Big Data’s Role in Health and Risk Messaging  

Bradford William Hesse

The presence of large-scale data systems can be felt, consciously or not, in almost every facet of modern life, whether through the simple act of selecting travel options online, ... More

The Biology Of Affection  

Kory Floyd and Colter D. Ray

Online publication date:
Apr 2016
Affectionate communication comprises the verbal and nonverbal behaviors people use to express messages of love, appreciation, fondness, and commitment to others in close relationships. ... More

Blogging, Microblogging, and Exposure to Health and Risk Messages  

Stephen A. Rains

Online publication date:
Jan 2017
The widespread diffusion of social media in recent years has created a number of opportunities and challenges for health and risk communication. Blogs and microblogs are specific forms of ... More

Bodies  

Davi Johnson Thornton

Communication studies identifies bodies as both objects of communication and producers (or sites) of communication. Communication about bodies—for example, gendered bodies, disabled ... More

Campaign Evaluation in Health and Risk Messaging  

Evan K. Perrault

Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication ... More

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