The Oxford Research Encyclopedia of Communication is now available via subscription. Visit About to learn more, meet the editorial board, or learn how to subscribe.

Dismiss

You are looking at  21-30 of 60 articles  for:

  • Communication Theory x
Clear All

View:

Inoculation Theory Applied in Health and Risk Messaging  

Bobi Ivanov

Online publication date:
May 2017
Referred to as the “most consistent and reliable method for conferring resistance to persuasion” by Miller et al. in 2013, over the past 50 years inoculation has exerted significant ... More

Intercultural Competence  

Lily A. Arasaratnam

The phrase “intercultural competence” typically describes one’s effective and appropriate engagement with cultural differences. Intercultural competence has been studied as residing within ... More

“keepin’ It REAL”: A Case History of a Drug Prevention Intervention  

Michael L. Hecht and Michelle Miller-Day

Adolescent substance use and abuse has long been the target of public health prevention messages. These messages have adopted a variety of communication strategies, including fear appeals, ... More

Knowledge and Comprehension  

Ashley Kennard, Courtney Anderegg, and David Ewoldsen

Knowledge and comprehension are essential components of an individual’s understanding of a health text. Whether reading a health pamphlet or watching a health campaign in the form of a ... More

Leadership from a Communication Perspective  

Dennis Tourish

Online publication date:
May 2016
Leadership has fascinated people from antiquity and has been studied extensively by academics for many decades. A variety of theoretical perspectives have taken hold—most notably that of ... More

Listening  

Graham D. Bodie

Listening is recognized as a multidimensional construct that consists of complex (a) affective processes, such as being motivated to attend to others; (b) behavioral processes, such as ... More

Measuring Graph Literacy  

Rocio Garcia-Retamero, Dafina Petrova, Adam Feltz, and Edward T. Cokely

Graphical displays generally facilitate the communication of complex information and are ubiquitous in media. Unfortunately, people differ in their ability to extract data and meaning from ... More

Media and Emotion  

Robin L. Nabi

Emotion has been incorporated into media effects research in multiple ways, which can be broadly summarized as considering emotion as a predictor of media selection, an outcome of media ... More

Memory for Media Content in Health Communication  

Soyoon Kim and Brian G. Southwell

Typical discussion about the success of mediated health communication campaigns focuses on the direct and indirect links between remembered campaign exposure and outcomes; yet, what ... More

Mental Models of Risk  

Ann Bostrom

Online publication date:
Aug 2017
Mental models of health risks are the causal beliefs that comprise one’s inference engines for the interpretation and prediction of health and illness experiences and messages. Mental ... More

View: