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Optimism and Its Associations with Health Behavior and Responses to Health Communication  

Amanda J. Dillard and Erin M. Ellis

Online publication date:
May 2017
When individuals are asked whether they will someday own their own home, enjoy a productive career, or develop a myriad of diseases, many are optimistic. Generally, they think they will ... More

Parent–Child Interaction  

Haley Kranstuber Horstman, Alexie Hays, and Ryan Maliski

The parent–child relationship is one of the most influential, important, and meaningful relationships in an individual’s life. The communication between parents and children fuels their ... More

Parents as Agents for Change in Health and Risk Messaging  

Natoshia Askelson and Erica Spies

Online publication date:
May 2017
Parents can be the target of health and risk messages about their children and can be a channel by which children hear health messages. This dual role can make parents powerful agents for ... More

Patterns of Reasoning  

William Mosley-Jensen and Edward Panetta

Online publication date:
May 2017
Health professionals and the public puzzle through new or controversial issues by deploying patterns of reasoning that are found in a variety of social contexts. While particular issues ... More

Persuasive Health Message Design  

Nancy Grant Harrington

Online publication date:
Jun 2016
The study of persuasive health messages—their design, dissemination, and impact—is ubiquitous in the communication discipline. Words, sounds, and images—alone or in combination—can move ... More

The Politics of Scientific Knowledge  

Elizabeth Suhay

This article discusses the various ways in which political concerns among government officials, scientists, journalists, and the public influence the production, communication, and ... More

Popular Media and Exposure to Health and Risk Messages  

Kimberly N. Kline

Popular media are a source of information, a powerful socializing agent, and generate sociopolitical and sociocultural meanings that impinge on health promotion and/or disease prevention ... More

Positive Affect Related to Health and Risk Messaging  

Mengfei Guan and Jennifer L. Monahan

Online publication date:
May 2017
Positive emotional appeals can be an important, if often underutilized, component in health campaigns. Research reviewed from advertising, marketing, health communication, and social ... More

Positive Deviance: A Non-Normative Approach to Health and Risk Messaging  

Arvind Singhal and Lucia Dura

Online publication date:
Mar 2017
The Positive Deviance (PD) approach is based on the premise that every community has individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to ... More

Presumed Media Influence in Health and Risk Messaging  

Shirley S. Ho and Andrew Z. H. Yee

Health communication research has often focused on how features of persuasive health messages can directly influence the intended target audience of the messages. However, scholars ... More

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