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Memory for Media Content in Health Communication  

Soyoon Kim and Brian G. Southwell

Typical discussion about the success of mediated health communication campaigns focuses on the direct and indirect links between remembered campaign exposure and outcomes; yet, what ... More

Mental Models of Risk  

Ann Bostrom

Online publication date:
Aug 2017
Mental models of health risks are the causal beliefs that comprise one’s inference engines for the interpretation and prediction of health and illness experiences and messages. Mental ... More

Message Convergence Framework Applied to Health and Risk Messaging  

Kathryn E. Anthony, Timothy L. Sellnow, Steven J. Venette, and Sean P. Fourney

Online publication date:
Apr 2017
Much current scholarship in the realm of information processing and decision making, particularly in the context of health risks, is derived from the logical-empiricist paradigm, involving ... More

Message Framing Variations in Health and Risk Messaging  

Daniel J. O'Keefe

Online publication date:
Jan 2017
Many health-related message variations have been described as variations in the framing of the message. What different applications of the term message framing have in common is that, in ... More

Message-Induced Self-Efficacy and Its Role in Health Behavior Change  

Nichole Egbert and Foluke Omosun

Online publication date:
May 2017
Self-efficacy is the personal belief in one’s ability to meet a goal or perform a specific task. Although it can be applied to any type of human endeavor, the construct of self-efficacy is ... More

Message Recipient Psychological Characteristics: Incurious and Curious Motives to Learn about Health Risks  

Jordan Litman

Successfully conveying information about the risk of potential threats to an individual’s physical and mental health is a serious challenge for healthcare practitioners. Adding to the ... More

Message Sensation Value in Health and Risk  

Jie Xu

Online publication date:
Jan 2017
Message sensation value (MSV) is defined as the degree to which a message’s format and content features elicit sensory, affective, and arousal responses. MSV research has received ... More

Message Tailoring in Health and Risk Messaging  

Mia Liza A. Lustria

In today’s saturated media environment, it is incumbent for designers of health education materials to find more effective and efficient ways of capturing the attention of the public, ... More

Meta-Analysis in Health and Risk Messaging  

Simon Zebregs and Gert-Jan de Bruijn

Online publication date:
Mar 2017
Meta-analyses are becoming increasingly popular in the field of health and risk communication—meta-analyses allow for more precise estimations of the magnitude of effects and the ... More

Metaphor in Health and Risk Communication  

Pradeep Sopory

Metaphor equates two concepts or domains of concepts in an A is B form, such that a comparison is implied between the two parts leading to a transfer of features typically associated with ... More

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