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Social Media for Healthcare Communication  

S. Anne Moorhead

Social media used for communication purposes within healthcare contexts is increasing and becoming more acceptable. The users of social media for healthcare communication include members ... More

Identity and Online Groups  

Marko Siitonen

Questions related to identity have been central to discussions on online communication since the dawn of the Internet. One of the positions advocated by early Internet pioneers and ... More

Vision and Promoting Health  

Marla L. Moon

A visual impairment can affect cognitive, emotional, neurological, and physical development. Visual impairment impairs reading speed and comprehension, and is often mistaken for a learning ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

Scientific Uncertainty in Health and Risk Messaging  

Stephen Zehr

Expressions of scientific uncertainty are normal features of scientific articles and professional presentations. Journal articles typically include research questions at the beginning, ... More

Mobile Health and Exposures to Health and Risk Messages  

Jessica Fitts Willoughby

People who communicate health and risk information are often trying to determine new and innovative ways to reach members of their target audience. Because of the nearly ubiquitous use of ... More

Message Tailoring in Health and Risk Messaging  

Mia Liza A. Lustria

In today’s saturated media environment, it is incumbent for designers of health education materials to find more effective and efficient ways of capturing the attention of the public, ... More

Location-Based Ads and Exposure to Health and Risk Messages  

Jonathan van 't Riet, Jorinde Spook, Paul E. Ketelaar, and Arief Huhn

Many of us use smartphones, and many smartphones are equipped with the Global Positioning System (GPS). This enables health promoters to send us messages on specific locations where ... More

Information Visibility  

Brenda L. Berkelaar and Millie A. Harrison

Online publication date:
Jul 2017
Information visibility refers to the degree to which information is available and accessible. Availability focuses on whether people could acquire particular information if ... More

Cultivation in Health and Risk Messaging  

Mohan Jyoti Dutta, Satveer Kaur-Gill, and Naomi Tan

Cultivation theory examines the effects of the media, mainly television on viewer perception over an extended period of time. Television is seen by people throughout the globe, with many ... More

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