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Patterns of Reasoning  

William Mosley-Jensen and Edward Panetta

Online publication date:
May 2017
Health professionals and the public puzzle through new or controversial issues by deploying patterns of reasoning that are found in a variety of social contexts. While particular issues ... More

Inoculation Theory Applied in Health and Risk Messaging  

Bobi Ivanov

Online publication date:
May 2017
Referred to as the “most consistent and reliable method for conferring resistance to persuasion” by Miller et al. in 2013, over the past 50 years inoculation has exerted significant ... More

Hope and Health and Risk Messaging  

Amy E. Chadwick

Hope has been defined in primarily two ways, and both have implications for message design within health and risk communication. First, hope has been defined as a way of thinking, or ... More

Risk Perceptions and Risk Characteristics  

Hye-Jin Paek and Thomas Hove

Online publication date:
Mar 2017
Risk perception refers to people’s subjective judgments about the likelihood of negative occurrences such as injury, illness, disease, and death. Risk perception is important in health and ... More

Positive Deviance: A Non-Normative Approach to Health and Risk Messaging  

Arvind Singhal and Lucia Dura

Online publication date:
Mar 2017
The Positive Deviance (PD) approach is based on the premise that every community has individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to ... More

Meta-analysis in Health and Risk Messaging  

Simon Zebregs and Gert-Jan de Bruijn

Online publication date:
Mar 2017
Meta-analyses are becoming increasingly popular in the field of health and risk communication—meta-analyses allow for more precise estimations of the magnitude of effects and the ... More

Knowledge and Comprehension  

Ashley Kennard, Courtney Anderegg, and David Ewoldsen

Knowledge and comprehension are essential components of an individual’s understanding of a health text. Whether reading a health pamphlet or watching a health campaign in the form of a ... More

Grounded Theory in Health and Risk Messaging  

Paul Sebastian Ruppel and Günter Mey

Online publication date:
Mar 2017
Grounded theory methodology is one of the most widely used approaches to collect and analyze data within qualitative research. It can be characterized as a framework for study design, data ... More

Counterfactuals in Health and Risk Messaging  

Irina Iles and Xiaoli Nan

Counterfactual thinking is the process of mentally undoing the outcome of an event by imagining alternate antecedent states. For example, one might think that if they had given up smoking ... More

Audience Segmentation Techniques  

Rachel A. Smith

A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

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