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Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) ... More

Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

The Breast Cancer and Environment Research Program  

Kami J. Silk and Daniel Totzkay

The Breast Cancer and Environment Research Program (BCERP) is a transdisciplinary program of research created to investigate environmental exposures and their relationship to breast cancer ... More

Structuration Theory and Health and Risk Messaging  

Joel Iverson, Tomeka Robinson, and Steven J. Venette

Risk can be defined using a mathematical formula—probability multiplied by consequences. An essential element of risk communication is a focus on messages within organizations. However, ... More

Social Media for Healthcare Communication  

S. Anne Moorhead

Social media used for communication purposes within healthcare contexts is increasing and becoming more acceptable. The users of social media for healthcare communication include members ... More

Public Health and Community Organizing as Agents for Change in Health and Risk Messaging  

Paul W. Speer and Leah Marion Roberts

Agents of change serve as catalysts for stimulating social change, particularly at community and societal levels of analysis. We often think about the characteristics of individuals who ... More

Motivated Information Management and Other Approaches to Information Seeking  

Walid A. Afifi

The turn of the 21st century has seen an explosion of frameworks that account for individuals’ decisions to seek or avoid information related to health risks. The four dominant frameworks ... More

Mental Models of Risk  

Ann Bostrom

Online publication date:
Aug 2017
Mental models of health risks are the causal beliefs that comprise one’s inference engines for the interpretation and prediction of health and illness experiences and messages. Mental ... More

Memory for Media Content in Health Communication  

Soyoon Kim and Brian G. Southwell

Typical discussion about the success of mediated health communication campaigns focuses on the direct and indirect links between remembered campaign exposure and outcomes; yet, what ... More

“keepin’ It REAL”: A Case History of a Drug Prevention Intervention  

Michael L. Hecht and Michelle Miller-Day

Adolescent substance use and abuse has long been the target of public health prevention messages. These messages have adopted a variety of communication strategies, including fear appeals, ... More

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