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Collective Protest, Rioting, and Aggression  

Stephen Reicher

In understanding crowd psychology and its explanation of conflict and violence, there are different theoretical approaches that turn on different understandings of communication processes. ... More

Public Discourse and Intergroup Communication  

Mikaela L. Marlow

Discourse analysis is focused on the implicit meanings found in public discourse, text, and media. In the modern era, public discourse can be assessed in political or social debates, ... More

Media Entertainment and Emotions  

Ed S. Tan

Online publication date:
Sep 2017
Entertainment is fun, and fun is an emotion. What fun is as an emotion, and how it depends on features of entertainment messages and on other emotions, needs to be understood if we want to ... More

A Case Study: Targeting the Stop.Think.Connect. Cybersecurity Campaign to University Campuses  

Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil

University students, faculty, and staff are among those most vulnerable to cybersecurity risks due to their reliance on modern technologies, the nature of their online activities, and the ... More

Seeking and Avoiding Media: Intergroup Approaches  

Benjamin K. Johnson

Online publication date:
Aug 2017
Media users exercise control over their information and entertainment environments. Selective exposure to media allows individual to choose channels and messages that satisfy their ... More

Identity and Online Groups  

Marko Siitonen

Questions related to identity have been central to discussions on online communication since the dawn of the Internet. One of the positions advocated by early Internet pioneers and ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

Spiral of Silence in Health and Risk Messaging  

Sherice Gearhart

The spiral of silence theory provides insight into the ways in which perceptions of public opinion can lead to changes in opinion expression behavior. Conceptualized in a political ... More

Social Marketing Applied to Health and Risk Messaging  

R. Craig Lefebvre and P. Christopher Palmedo

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on ... More

Reasoned Action As an Approach to Understanding and Predicting Health Message Outcomes  

Marco Yzer

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of ... More

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