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Race and Ethnicity in U.S. Media Content and Effects  

Dana Mastro

Research empirically investigating the influence of media exposure on issues of race and ethnicity has long documented that media use meaningfully impacts the cognitions, emotions, and ... More

Media Entertainment and Emotions  

Ed S. Tan

Online publication date:
Sep 2017
Entertainment is fun, and fun is an emotion. What fun is as an emotion, and how it depends on features of entertainment messages and on other emotions, needs to be understood if we want to ... More

Climate Change Communication  

Amy E. Chadwick

Climate change, which includes global warming, is a serious and pervasive challenge for local and global communities. Communication theorists, researchers, and practitioners are well ... More

Advocacy Groups as Agents for Change in Health and Risk Messaging  

Jen Ptacek, Kirstin N. Dolick, and Marifran Mattson

Advocacy can be defined as the systematic process set in motion by an individual or group of individuals to encourage, support, and empower others surrounding a topic in need of change. ... More

A Case Study of Sesame Workshop’s Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact  

Dina L. G. Borzekowski

The Cleaner, Happier, Healthier hygiene intervention was developed and tested in 2013, featuring the Sesame Workshop characters. Through broadcast television, four public service ... More

Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) ... More

Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

Social Media for Healthcare Communication  

S. Anne Moorhead

Social media used for communication purposes within healthcare contexts is increasing and becoming more acceptable. The users of social media for healthcare communication include members ... More

The Climate of Ecocinema  

Sophie Christman Lavin and E. Ann Kaplan

Ecocinema involves the human gaze looking at cinema through the lens of the environment, in a manner analogous to the way feminists provided the cinematic lens of gender in the 1970s. ... More

Social Marketing Applied to Health and Risk Messaging  

R. Craig Lefebvre and P. Christopher Palmedo

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on ... More

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