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Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) ... More

Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

Social Media for Healthcare Communication  

S. Anne Moorhead

Social media used for communication purposes within healthcare contexts is increasing and becoming more acceptable. The users of social media for healthcare communication include members ... More

The Climate of Ecocinema  

Sophie Christman Lavin and E. Ann Kaplan

Ecocinema involves the human gaze looking at cinema through the lens of the environment, in a manner analogous to the way feminists provided the cinematic lens of gender in the 1970s. ... More

Social Marketing Applied to Health and Risk Messaging  

R. Craig Lefebvre and P. Christopher Palmedo

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on ... More

Risk Governance  

Rolf Lidskog

Scientific advances, technological development, and changes in risk consciousness have led to stronger demands on society to manage and control various kinds of risks. Risks should be ... More

Mobile Health and Exposures to Health and Risk Messages  

Jessica Fitts Willoughby

People who communicate health and risk information are often trying to determine new and innovative ways to reach members of their target audience. Because of the nearly ubiquitous use of ... More

Mass Communication and Policy Gatekeeping  

Richard T. Craig

Who filters through information and determines what information is shared with media audiences? Who filters through information and determines what information will not be shared with ... More

Information Visibility  

Brenda L. Berkelaar and Millie A. Harrison

Online publication date:
Jul 2017
Information visibility refers to the degree to which information is available and accessible. Availability focuses on whether people could acquire particular information if ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

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