You are looking at  1-10 of 19 articles  for:

  • Rhetorical Theory x
Clear All

View:

Visual Rhetoric and Semiotic  

Marcel Danesi

Online publication date:
May 2017
Visual Rhetoric (VR) is a field of inquiry aiming to analyze all kinds of visual images and texts as rhetorical structures. VR is an offshoot of both visual semiotics, or the study of the ... More

Using Questions in Health and Risk Message Design  

Rhonda Gibson

Quotations, something that a person says or writes that is then used by someone else in another setting, have long been a staple of news stories. Reporters use quotations—both direct and ... More

Types of Explanations in Health and Risk Messaging  

Katherine E. Rowan

Explanations designed to teach, rather than to support scientific claims in scholarly works, are essential in health and risk communication. Patients explain why they think their symptoms ... More

Meta-analysis in Health and Risk Messaging  

Simon Zebregs and Gert-Jan de Bruijn

Online publication date:
Mar 2017
Meta-analyses are becoming increasingly popular in the field of health and risk communication—meta-analyses allow for more precise estimations of the magnitude of effects and the ... More

Rhetorical Invention  

John Arthos

Online publication date:
Feb 2017
Rhetorical invention is both a practice and its teaching—the capacity to create effective communication, and the instruction in this capacity. Teachers of rhetoric have provided over time ... More

Michael Hardt and Antonio Negri  

Matthew Bost and Matthew S. May

Michael Hardt and Antonio Negri are among the most powerful theorists of communication and social change under present-day global capitalism. In their Empire trilogy and other individual ... More

Rhetorical Judgment  

John Arthos

Online publication date:
Jan 2017
Rhetorical judgment is a syncretic term that marries the classical concepts of prudence and rhetoric, and suggests their mutual interdependence. The traditions of rhetoric and prudence ... More

Public Memory  

Matthew Houdek and Kendall R. Phillips

Online publication date:
Jan 2017
The term public memory refers to the circulation of recollections among members of a given community. These recollections are far from being perfect records of the past; rather, they ... More

Rhetorical Approaches to Health and Medicine  

Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly ... More

Public Culture  

Robert Hariman

The concept of public culture refers most broadly to the dynamic negotiation of beliefs, values, and attitudes regarding collective association through media and other social practices ... More

View: