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The ABCs of Media and Children: Attention, Behavior, and Comprehension  

Ellen A. Wartella, Alexis R. Lauricella, Leanne Beaudoin-Ryan, and Drew P. Cingel

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Absent Information in Integrative Environmental and Health Risk Communication  

Jari Lyytimäki and Timo Assmuth

Communication is typically understood in terms of what is communicated. However, the importance of what is intentionally or unintentionally left out from the communication process is high ... More

A Case Study of Sesame Workshop’s Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact  

Dina L. G. Borzekowski

The Cleaner, Happier, Healthier hygiene intervention was developed and tested in 2013, featuring the Sesame Workshop characters. Through broadcast television, four public service ... More

A Case Study: Targeting the Stop.Think.Connect. Cybersecurity Campaign to University Campuses  

Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil

University students, faculty, and staff are among those most vulnerable to cybersecurity risks due to their reliance on modern technologies, the nature of their online activities, and the ... More

Acculturation and Intergroup Communication  

Richard Y. Bourhis

Online publication date:
Oct 2017
Acculturation is the process of bidirectional change that occurs when two ethnolinguistic groups come in sustained contact with one another. Acculturation usually occurs between groups of ... More

Active Involvement Interventions in Health and Risk Messaging  

Kathryn Greene, Smita C. Banerjee, Anne E. Ray, and Michael L. Hecht

Results of national epidemiologic surveys indicate that substance use rates among adolescents remain relatively steady or even show slight declines; however, some substance use rates, such ... More

Adherence and Communication  

Kelly Haskard-Zolnierek and Teresa L. Thompson

Online publication date:
Apr 2016
Patient adherence (sometimes referred to as patient compliance) is the extent to which a patient’s health behavior corresponds with the agreed-upon recommendations of the healthcare ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Advertising and Persuasion  

Kevin D. Thomas

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Advocacy Groups as Agents for Change in Health and Risk Messaging  

Jen Ptacek, Kirstin N. Dolick, and Marifran Mattson

Advocacy can be defined as the systematic process set in motion by an individual or group of individuals to encourage, support, and empower others surrounding a topic in need of change. ... More

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