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The ABCs of Media and Children: Attention, Behavior, and Comprehension  

Ellen A. Wartella, Alexis R. Lauricella, Leanne Beaudoin-Ryan, and Drew P. Cingel

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Absent Information in Integrative Environmental and Health Risk Communication  

Jari Lyytimäki and Timo Assmuth

Communication is typically understood in terms of what is communicated. However, the importance of what is intentionally or unintentionally left out from the communication process is high ... More

Active Involvement Interventions in Health and Risk Messaging  

Kathryn Greene, Smita C. Banerjee, Anne E. Ray, and Michael L. Hecht

Results of national epidemiologic surveys indicate that substance use rates among adolescents remain relatively steady or even show slight declines; however, some substance use rates, such ... More

Adherence and Communication  

Kelly Haskard-Zolnierek and Teresa L. Thompson

Online publication date:
Apr 2016
Patient adherence (sometimes referred to as patient compliance) is the extent to which a patient’s health behavior corresponds with the agreed-upon recommendations of the healthcare ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Advertising and Persuasion  

Kevin D. Thomas

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Affect  

Brian L. Ott

Online publication date:
Jul 2017
Affect has historically been conceptualized in one of two dominant ways. The first perspective, which has its roots in psychology and neuroscience, tends to view affect as an elemental ... More

Agenda Setting in Health and Risk Messaging  

Karyn Ogata Jones

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly ... More

Ambiguity Intolerance Considerations when Designing Health and Risk Messages  

Adrian Furnham

The concept of ambiguity tolerance (TA), variously called Uncertainty Avoidance, Ambiguity Avoidance, or Intolerance, can be traced back nearly 70 years. It has been investigated by many ... More

Anger in Health and Risk Messaging  

Claude H. Miller and Reinaldo J. Cortes Quantip

Within a range of health communication contexts, anger can be either a detriment to the receptivity of health promotion messages when poorly controlled, or a benefit to information ... More

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