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Acceptable vs. Unacceptable Perceived Risk Characteristics and Health Messaging  

Hye-Jin Paek and Thomas Hove

Online publication date:
Mar 2017
Risk perception refers to people’s subjective judgments about the likelihood of negative occurrences such as injury, illness, disease, and death. Risk perception is important in health and ... More

Anger in Health and Risk Messaging  

Claude H. Miller and Reinaldo J. Cortes Quantip

Within a range of health communication contexts, anger can be either a detriment to the receptivity of health promotion messages when poorly controlled, or a benefit to information ... More

Audience Segmentation Techniques  

Rachel A. Smith

A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

Communicating about Genes, Health, and Risk  

Roxanne L. Parrott, Amber K. Worthington, Rachel A. Smith, and Amy E. Chadwick

The public, including lay members who have no personal or familial experience with genetic testing or diagnosis, as well as individuals who have had such experiences, face many intrinsic ... More

Communication Ethics  

Lisbeth A. Lipari

Communication ethics concerns the creation and evaluation of goodness in all aspects and manifestations of communicative interaction. Because both communication and ethics are tacitly or ... More

Counterfactuals in Health and Risk Messaging  

Irina Iles and Xiaoli Nan

Counterfactual thinking is the process of mentally undoing the outcome of an event by imagining alternate antecedent states. For example, one might think that if they had given up smoking ... More

Critical Perspectives on Humanitarian Discourses  

Marouf Hasian Jr.

Critical studies of humanitarian discourses involve the study of the arguments, claims, and evidence that are used to justify intervention or non-intervention in key local, regional, ... More

Deleuze, Gilles  

J. Macgregor Wise

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Grounded Theory in Health and Risk Messaging  

Paul Sebastian Ruppel and Günter Mey

Online publication date:
Mar 2017
Grounded theory methodology is one of the most widely used approaches to collect and analyze data within qualitative research. It can be characterized as a framework for study design, data ... More

Intercultural Competence  

Lily A. Arasaratnam

The phrase “intercultural competence” typically describes one’s effective and appropriate engagement with cultural differences. Intercultural competence has been studied as residing within ... More

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