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Acceptable vs. Unacceptable Perceived Risk Characteristics and Health Messaging  

Hye-Jin Paek and Thomas Hove

Online publication date:
Mar 2017
Risk perception refers to people’s subjective judgments about the likelihood of negative occurrences such as injury, illness, disease, and death. Risk perception is important in health and ... More

The ACT2 Program and Eliminating Racial and Ethnic Disparities in HIV and AIDS Clinical Trials  

Marya Gwadz, Amanda Ritchie, Charles M. Cleland, and Noelle R. Leonard

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. In ... More

Adherence and Communication  

Kelly Haskard-Zolnierek and Teresa L. Thompson

Online publication date:
Apr 2016
Patient adherence (sometimes referred to as patient compliance) is the extent to which a patient’s health behavior corresponds with the agreed-upon recommendations of the healthcare ... More

Ambiguity Intolerance Considerations when Designing Health and Risk Messages  

Adrian Furnham

The concept of ambiguity tolerance (TA), variously called Uncertainty Avoidance, Ambiguity Avoidance, or Intolerance, can be traced back nearly 70 years. It has been investigated by many ... More

Anger in Health and Risk Messaging  

Claude H. Miller and Reinaldo J. Cortes Quantip

Within a range of health communication contexts, anger can be either a detriment to the receptivity of health promotion messages when poorly controlled, or a benefit to information ... More

Appeals to Morality in Health and Risk Messaging  

Ann Miller

Online publication date:
Jan 2017
Many health- and risk-related behaviors have moral implications. Most obvious are altruistic behaviors like blood donation. However, issues related to promoting the wellbeing of friends ... More

Appeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging  

Shawn Meghan Burn

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Argument Quality and Strength in Health and Risk Messaging  

Hans Hoeken

Online publication date:
Jan 2017
In an ideal world, people would adopt a positive attitude toward a healthy lifestyle as a result of carefully considering relevant and strong arguments. Attitudes based upon such ... More

Audience Segmentation Techniques  

Rachel A. Smith

A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

The Biology Of Affection  

Kory Floyd and Colter D. Ray

Online publication date:
Apr 2016
Affectionate communication comprises the verbal and nonverbal behaviors people use to express messages of love, appreciation, fondness, and commitment to others in close relationships. ... More

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