The ABCs of Media and Children: Attention, Behavior, and Comprehension
Ellen A. Wartella, Alexis R. Lauricella, Leanne Beaudoin-Ryan, and Drew P. Cingel
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article.
...
More
A Case Study: Targeting the Stop.Think.Connect. Cybersecurity Campaign to University Campuses
Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil
University students, faculty, and staff are among those most vulnerable to cybersecurity risks due to their reliance on modern technologies, the nature of their online activities, and the ...
More
Advertisers as Agents for Change in Health and Risk Messaging
Michael Mackert and Marie Guadagno
Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ...
More
Advertising and Persuasion
Kevin D. Thomas
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article.
...
More
Campaign Evaluation in Health and Risk Messaging
Evan K. Perrault
Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication ...
More
Celebrity-Based Appeals in Health and Risk Messaging
Jessica Gall Myrick
Celebrities are famous individuals, well known by many members of the public, who appear frequently in media content. When celebrities appear in the media alongside another cause, be it ...
More
Collective Protest, Rioting, and Aggression
Stephen Reicher
In understanding crowd psychology and its explanation of conflict and violence, there are different theoretical approaches that turn on different understandings of communication processes. ...
More
Communication and Recruitment to Clinical Research Studies
Janice L. Krieger and Jordan M. Neil
Strategic communication is an essential component in the science and practice of recruiting participants to clinical research studies. Unfortunately, many clinical research studies do not ...
More
Conflicting Information and Message Competition in Health and Risk Messaging
Rebekah H. Nagler and Susan M. LoRusso
Clinicians, medical and public health researchers, and communication scholars alike have long been concerned about the effects of conflicting health messages in the broader public ...
More