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The ABCs of Media and Children: Attention, Behavior, and Comprehension  

Ellen A. Wartella, Alexis R. Lauricella, Leanne Beaudoin-Ryan, and Drew P. Cingel

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Advertising and Persuasion  

Kevin D. Thomas

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Campaign Evaluation in Health and Risk Messaging  

Evan K. Perrault

Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication ... More

Copyright  

Sara Bannerman

Copyright is a bundle of rights granted to the creators of literary, artistic, and scientific works such as books, music, films, or computer programs. Copyright, as one of the most ... More

Gender and Journalism  

Linda Steiner

Understanding the role of gender in the newsroom involves tracing a shift from an initial consensus that women’s only journalistic role was to write with “a woman’s touch” about women, for ... More

Hope and Health and Risk Messaging  

Amy E. Chadwick

Hope has been defined in primarily two ways, and both have implications for message design within health and risk communication. First, hope has been defined as a way of thinking, or ... More

Media and Emotion  

Robin L. Nabi

Emotion has been incorporated into media effects research in multiple ways, which can be broadly summarized as considering emotion as a predictor of media selection, an outcome of media ... More

Media Literacy  

Renee Hobbs

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. The ... More

Persuasive Health Message Design  

Nancy Grant Harrington

Online publication date:
Jun 2016
The study of persuasive health messages—their design, dissemination, and impact—is ubiquitous in the communication discipline. Words, sounds, and images—alone or in combination—can move ... More

Presumed Media Influence in Health and Risk Messaging  

Shirley S. Ho and Andrew Z. H. Yee

Health communication research has often focused on how features of persuasive health messages can directly influence the intended target audience of the messages. However, scholars ... More

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