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Absent Information in Integrative Environmental and Health Risk Communication  

Jari Lyytimäki and Timo Assmuth

Communication is typically understood in terms of what is communicated. However, the importance of what is intentionally or unintentionally left out from the communication process is high ... More

Active Involvement Interventions in Health and Risk Messaging  

Kathryn Greene, Smita C. Banerjee, Anne E. Ray, and Michael L. Hecht

Results of national epidemiologic surveys indicate that substance use rates among adolescents remain relatively steady or even show slight declines; however, some substance use rates, such ... More

Adherence and Communication  

Kelly Haskard-Zolnierek and Teresa L. Thompson

Online publication date:
Apr 2016
Patient adherence (sometimes referred to as patient compliance) is the extent to which a patient’s health behavior corresponds with the agreed-upon recommendations of the healthcare ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Agenda Setting in Health and Risk Messaging  

Karyn Ogata Jones

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly ... More

Ambiguity Intolerance Considerations when Designing Health and Risk Messages  

Adrian Furnham

The concept of ambiguity tolerance (TA), variously called Uncertainty Avoidance, Ambiguity Avoidance, or Intolerance, can be traced back nearly 70 years. It has been investigated by many ... More

Anger in Health and Risk Messaging  

Claude H. Miller and Reinaldo J. Cortes Quantip

Within a range of health communication contexts, anger can be either a detriment to the receptivity of health promotion messages when poorly controlled, or a benefit to information ... More

Anticipated Regret  

Marcel Zeelenberg

Online publication date:
May 2017
Regret is the prototypical decision related emotion. It is felt when the outcome of a non-chosen alternative is better than the outcomes obtained. Regret is a functional emotion that helps ... More

Appeals to Morality in Health and Risk Messaging  

Ann Miller

Online publication date:
Jan 2017
Many health- and risk-related behaviors have moral implications. Most obvious are altruistic behaviors like blood donation. However, issues related to promoting the wellbeing of friends ... More

Appeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging  

Shawn Meghan Burn

Bystander intervention is a form of helping that occurs when onlookers intercede to provide direct or indirect aid to a victim. When bystanders step in to prevent or reduce harm to others, ... More

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