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Fear Arousal and Health and Risk Messaging  

Jessica Gall Myrick and Robin L. Nabi

Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

Exemplification Theory in Health and Risk Messaging  

Patric R. Spence, David Westerman, and Robert G. Rice

Online publication date:
May 2017

Persuasive Health Message Design  

Nancy Grant Harrington

Online publication date:
Jun 2016

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